Tuesday, October 16, 2007

Our Daughters, Ourselves

Onslaught.

It's an award-winning short film from Dove's Campaign for Real Beauty. The tagline: Talk to your daughter before the beauty industry does.

I don't have a daughter. But I do have a niece. And more painfully, I have a mirror.

I don't like what I see in it.

Which is ridiculous. I am not hideous, deformed or even just plain ugly. But sometimes I think I am. In the mirror, on the scale, trying on clothes, just walking around. That little voice in my head: You're fat. You're getting old. Is that a wrinkle? A new gray hair? Is my neck starting to sag? My eyelids droop?

I'm 38 years old and in pretty good health and shape for my age. I could stand to lose a few pounds--for my health--but I'm certainly not falling to pieces like some decrepit old house.

And what if I were? Is it no longer possible to approach 40 without Botox and a plastic surgeon on speed dial? Is youth our only currency?

These are not just the narcisstic ramblings of one neurotic type A personality, but thoughts that most women I know share. After all, we're all subjected to this barrage every day.

The film is a 60-second, turbo-charged distillation of everything advertising and the beauty industry have to throw at us.

Very cleverly done. It captures our crazy-making beauty culture perfectly. There's even a split second image of a woman kneeling before a toilet, presumably on the verge of purging.

Read Advertising Age's review of the ad--including appropriate calling out of Unilever for also producing Axe body spray and Slim Fast.

1 comment:

SFD said...

Girl, I didn't even know you were 38. You could easly pass for 20s. And anyway, if you're ever feeling down on yourself, you just have to take a walk through my neighborhood and many many passing men will loudly and obsenely sing your praises. :)