It's an award-winning short film from Dove's Campaign for Real Beauty. The tagline: Talk to your daughter before the beauty industry does.
I don't have a daughter. But I do have a niece. And more painfully, I have a mirror.
I don't like what I see in it.
Which is ridiculous. I am not hideous, deformed or even just plain ugly. But sometimes I think I am. In the mirror, on the scale, trying on clothes, just walking around. That little voice in my head: You're fat. You're getting old. Is that a wrinkle? A new gray hair? Is my neck starting to sag? My eyelids droop?
I'm 38 years old and in pretty good health and shape for my age. I could stand to lose a few pounds--for my health--but I'm certainly not falling to pieces like some decrepit old house.
And what if I were? Is it no longer possible to approach 40 without Botox and a plastic surgeon on speed dial? Is youth our only currency?
These are not just the narcisstic ramblings of one neurotic type A personality, but thoughts that most women I know share. After all, we're all subjected to this barrage every day.
The film is a 60-second, turbo-charged distillation of everything advertising and the beauty industry have to throw at us.
Very cleverly done. It captures our crazy-making beauty culture perfectly. There's even a split second image of a woman kneeling before a toilet, presumably on the verge of purging.
Read Advertising Age's review of the ad--including appropriate calling out of Unilever for also producing Axe body spray and Slim Fast.